If you’re serious about SEO and run a WooCommerce store with layered navigation, there’s big news. On September 1st, we’re launching a powerful new feature as part of our upcoming Business license for the AJAX Products Filter plugin — the ability to set fully custom meta titles, meta descriptions, and H1 headings for filtered product pages.
This feature gives store owners and SEO professionals unprecedented control over how filtered pages appear to search engines — a huge win for organic visibility, CTR, and relevance.
🧠 Why This Matters: SEO for Filtered Pages
Filtered pages often have great intent — customers narrow down products by attributes like color, brand, or price. But most WooCommerce setups generate generic or duplicate metadata when filters are applied, leaving a ton of SEO potential on the table.
Until now, even our Pro users could only enable basic SEO templates for filtered pages. Those templates helped search engines understand filtered content, but didn’t allow full customization.
With the Business license, that’s about to change.
🔓 What’s New in the Business License?
The standout SEO feature in the Business license is the ability to define completely custom meta titles, meta descriptions, and H1 tags for every filtered page using smart variables.
Here’s how it works:
✅ Old SEO Template Mode (Paid Version)
- Meta and H1 data shown to bots only.
- Template is auto-generated, not customizable.
- Helpful, but generic (e.g., “Products filtered by attributes”).
🚀 New SEO Custom Mode (Business License)
- Define specific, keyword-rich SEO text for each filter combination.
- Use dynamic variables like
{pa_color},{any}, etc. - Content is injected into meta tags and H1 when filters are active.
- Displayed for search bots and visible on-page if you want.
- Shortcode for custom H1
🛠️ Example Use Cases
Let’s say you run a fashion store. You want each filtered page to feel like a landing page for both users and search engines.
Using our new feature, you can set:
- Meta Title:
Best {pa_color} T-Shirts Online | YourStore - Meta Description:
Shop premium {pa_color} t-shirts at unbeatable prices. Available in all sizes and styles. - H1 Heading:
Best T-Shirts on the Market with {pa_color} Color
When a user applies the filter Color: Red, the page will update automatically to:
- Meta Title:
Best Red T-Shirts Online | YourStore - Meta Description:
Shop premium red t-shirts at unbeatable prices. Available in all sizes and styles. - H1 Heading:
Best T-Shirts on the Market with Red Color
🔧 How Does It Work?
In the plugin settings (Business license only), you’ll find a new SEO editor panel where you can:
- Create rules for specific filter combinations.
- Set custom meta title, description, and H1 using variables.
- Preview how content will look when filters are applied.
Supported variables include:
{title}– page title{pa_<attribute_name>}– selected attribute/category value{any}– any attribute/category value
More variables will be supported as the feature evolves.
🧪 SEO + UX Benefits
- Improved Click-Through Rates: Custom titles and descriptions match user intent better.
- Better Rankings: Google rewards relevant, unique content for specific queries.
- Lower Bounce Rates: Page headlines that match searcher expectations increase engagement.
- Landing Page Flexibility: Turn filtered pages into optimized, high-converting landing pages — no developer needed.
It plays nicely with canonical URLs and index settings — and gives you total control over which filtered combinations get indexed.
⚡ When and Where
This powerful new SEO feature will be part of our Business license, available starting September 1st, 2025. The upgrade also includes other advanced tools:
- New clean permalink structure for filtered URLs
- Filter usage statistics and actionable charts
- Advanced design customization options
- Priority support
💬 Final Thoughts
Filtered product pages shouldn’t be a dead end for SEO. With the new Business license, your WooCommerce store can finally speak the language of search engines — with rich, custom metadata that reflects what users are actually looking for.
Whether you’re an SEO consultant, an agency, or a store owner focused on growth, this feature helps you turn every filter combination into a potential landing page.
🔔 Mark your calendar: September 1st
Upgrade to Business and take full control of your filtered page SEO.
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