When running an online store, understanding your customers’ behavior is just as important as offering great products. With the new Business license of the AJAX Products Filter for WooCommerce plugin (launching September 1st), you will gain access to an exciting feature: AJAX Products Filter Statistics.
This new addition lets you track, analyze, and visualize how visitors interact with your product filters, giving you actionable insights to optimize your store and boost sales.
Why AJAX Products Filter Statistics Matter
Most WooCommerce stores rely on filters to improve user experience. Customers want to narrow down their search quickly—whether by color, size, brand, or price. But until now, you couldn’t easily see which filters your visitors use most often or how filtering behavior differs by region.
With AJAX Products Filter Statistics, you’ll be able to:
- Identify your customers’ most popular filtering preferences.
- Optimize product pages and inventory based on user behavior.
- Spot trends over time with daily tracking.
- Compare customer behavior across countries.
- Improve overall site usability by analyzing filter usage.
In short: these insights give you the data you need to make smarter business decisions.
Line Chart: Track Filter Requests Per Day
The first chart available in the new statistics dashboard is a line chart displaying the count of filter requests per day.
This visualization helps you answer key questions:
- On which days do customers use filters most actively?
- Do filtering requests increase during sales, promotions, or weekends?
- Are there seasonal spikes in demand for certain filters (e.g., colors in summer, jackets in winter)?
By monitoring filtering activity daily, you’ll be able to plan marketing campaigns more effectively and anticipate customer needs.
Pie Chart: Requests by Country
Next, the plugin introduces a pie chart showing the count of filter requests per country.
If your WooCommerce store serves a global audience, this chart is invaluable. You’ll immediately see:
- Which countries are most engaged with your filters.
- Regional differences in shopping behavior.
- Opportunities to localize content, product descriptions, or promotions.
For example, if a high percentage of requests come from Germany for “eco-friendly” products, you can highlight these items in local marketing campaigns.
Filter-Specific Pie Charts
Beyond global overviews, the new AJAX Products Filter Statistics also includes per-filter pie charts. These show how often specific filters are used. Examples include:
- Color filter requests – Which colors are most popular among your visitors?
- Brand filter requests – Which brands dominate your sales pipeline?
- Size filter requests – Are smaller or larger sizes more in demand?
These insights give you a granular view of customer preferences. By knowing what your customers want most, you can adjust your product offerings, marketing strategies, and stock management accordingly.
How This Helps Your Store Grow
The introduction of AJAX Products Filter Statistics is more than just a reporting tool—it’s a growth engine. Here’s how it benefits your WooCommerce store:
- Better Product Strategy – Focus on the products and variations your customers filter for most often.
- Smarter Marketing – Tailor ads, promotions, and campaigns based on real usage data.
- Improved User Experience – If you see that customers rarely use certain filters, you can simplify or reorganize them.
- Global Optimization – Adjust your store for specific markets by analyzing country-level filtering behavior.
Available with the Business License
The Business license of AJAX Products Filter will be available starting September 1st. In addition to AJAX Products Filter Statistics, the Business license includes other advanced features like:
- Custom SEO meta titles, meta descriptions, and H1 per filtered page.
- Flexible new permalink structures.
- More detailed filter style customization.
- Priority support.
If you’re looking to take your WooCommerce store to the next level, the Business license is built for you.
Final Thoughts
The upcoming AJAX Products Filter Statistics feature gives WooCommerce store owners the ability to analyze filter usage in detail through line and pie charts. With insights into daily activity, country distribution, and filter-specific preferences, you’ll be able to make data-driven decisions that improve your store’s performance.
September 1st marks the release of the Business license, and with it, a powerful new era of filter insights. Don’t just filter products — filter your way to smarter business growth.
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